RINGRING, PRESS & MEDIA KIT
https://ringring.day

ABOUT
A record of a changing world.

RingRing is a record of a changing world. Through a Wall of company logos, photographs of the streets and dated perspectives on AI, it documents the companies building this moment and the people experiencing it.

Every year, RingRing will revisit the same questions and publish an analysis of how experiences and expectations have changed. The first annual review is in preparation. Leave your company’s mark on the Wall, or share your perspective on AI.

IDENTITY
Use the existing violet-to-pink command symbol. The dark-background PNG is the exact current website artwork. Transparent PNGs preserve its shape and colours; the SVG is a vector outline traced from the same artwork. The white version is for one-colour use on dark backgrounds.

PALETTE
Black: #000000, Page background
Night: #08090D, Wall interface
Forest: #101018, Pixel canvas
Lavender: #a89eff, Actions and highlights
Lavender: #a89eff, Logo and spectrum accent
Pink: #e277e6, Spectrum accent
White: #EDF0FA, Main text
Muted: #A6ABBC, Secondary text
The logo keeps its original gradient; lavender and pink are supporting interface colours, not instructions to recolour the logo.

TYPOGRAPHY
Website: system-ui, sans-serif. Photo headings: Arial, sans-serif. Numbers and technical labels: ui-monospace, monospace.
Headings: bold, tight spacing. Body: regular, clear and concise.
No font files are required or bundled.

USE
Keep proportions. Leave at least one-quarter of the symbol’s width as clear space. Recommended minimum symbol size: 24 px on screen. Use the white symbol on dark backgrounds only. Do not stretch, rotate, add effects, change the original gradient or place on busy backgrounds.

FILES
01_Logos: current dark-background logo, transparent SVG and PNG (320, 640, 1024, 2560 px), white SVG and PNG.
02_Guidelines: standalone HTML guide, English text, JSON palette and CSS variables.
03_Descriptions: English press copy.
04_Visuals: existing social visual and Eugénie’s public portrait.

CREDIT
RingRing. Portrait: Eugénie / RingRing. Website: https://ringring.day

HORIZONTAL LOGO
The RingRing symbol can be used with the lowercase ringring.day wordmark. Keep the supplied spacing and proportions. The complete ringring.day wordmark uses Helvetica Neue Medium at one consistent size and weight. SVG lettering is converted to vector outlines and does not require a font. Colour + white lettering is for dark backgrounds; colour + dark lettering is for light backgrounds. A white monochrome version is also provided. PNG widths: 640, 1280 and 2560 px. The dark and light variants include their dark and white backgrounds respectively; the transparent and white monochrome variants have transparent backgrounds.
